How I do what I do
In an age where technology has blurred the lines of communication, brands are forced to rethink the way they talk to their audience. First, there was newspaper. Then radio & TV changed everything. Then came the internet. Whoa, mobile phones came along and disrupted everything. In the future, you are going to see holograms pop up in the living room trying to sell you a bar of soap.
Whatever happens, one thing will remain unchanged for eons to come, and we at Chill already follow that religiously.
In a badass world of scary competition I believe in the power of storytelling to create consistent, single-minded messages that work well across all mediums.