What Do I Do Here?
I am the one who raced a rabbit and won. But that was many years ago. Now, I run an agency with a bunch of eclectic people who are looking to bring back creativity to the world of brands.
I would say Chill Creative Services Pvt. Ltd is a small 360° advertising & branding agency with BIG thoughts. But we are something more than that - a one-stop-creative-shop built to promote ideas, change work culture and most of all create exciting work.
How I do what I do
In an age where technology has blurred the lines of communication, brands are forced to rethink the way they talk to their audience. First, there was newspaper. Then radio & TV changed everything. Then came the internet. Whoa, mobile phones came along and disrupted everything. In the future, you are going to see holograms pop up in the living room trying to sell you a bar of soap.
Whatever happens, one thing will remain unchanged for eons to come, and we at Chill already follow that religiously.
In a badass world of scary competition I believe in the power of storytelling to create consistent, single-minded messages that work well across all mediums.
The Method To My Madness
I went into the race knowing that the rabbit is faster. Then how did I win you ask? While the rabbit boasted of its speed even before the race started, I devised a strong plan and played to my strengths, irrespective of the competition.
A story works well only if it is understood properly. We folks at Chill believe in 3 things more than anything. So much so that it’s literally our tagline.
RESEARCH: Because facts beat fiction. A solid game plan for a brand requires a complete understanding of the market, customers and the competition before communicating the right value proposition.
STRATEGY: We figure out a dynamic strategy the ideal omni-channel tools & tactics for the brand to make a dent in the universe. We tell you what you NEED to hear and not what you WANT to hear.
CREATIVE: We design high quality content that act as the voice of a brand and connect with the audience on an emotional level. We wouldn’t want to see your brand walk into a banquet hall wearing boxer shorts. So let us pick your wardrobe.
Voila… your story is ready.